Industry News

Contact: Carolyn Marquez/Alison Landau
Goldstein Communications
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For Immediate Release:

GIVING THE GIFT OF FUR FOR THE HOLIDAYS

Meteorologists predit plummeting temperatures to pave the way for a white winter. Fortunately for the fashion savvy, keeping warm is a cinch this coming season with fur at the forefront of fashion as the resounding must-have ready-to-wear fabric. From vibrant colors to earthy tones, simple to intricate patterns, glamorous styles to laid-back luxury, fashion designers have gone to extremes. Extending far beyond the outerwear realm, today’s fur is commonly seen everywhere, from the fashion runways in Paris, Milan and New York, to the home décor and intimate apparel arenas – fur has become the hottest, most versatile, innovative fabric of the millennium.

This holiday season, there is no better way to make someone happy than by giving a piece of luxury and the smallest bit of fur on any item adds elegance and style to the simplest of gifts. For those on a tight budget, gifts such as fur ponytail and cell phone holders are available for under $150.00. Or select one of this season’s hottest items, fur scarves, a great addition to any outfit for only $195.

Trims are sweeping the runway this season setting the heights of fashion on everything from denim to sportswear and from everyday looks to more formal apparel. Casual denim pieces are glammed up with fur embellishments and jean jackets with Mink cuffs and collar are this season’s must-have items. For a luxe, coquettish twist, handbags, scarves and wraps are accented with matching and contrasting Fur trims offering fashionistas affordable looks with glamour and style.

For those with more to spend, nothing is more elegant and luxurious than a classic fur coat. This season wrap the one you love in extreme glamour. Chic extravagance plays a leading role in the sophisticated woman’s quest for all-out glamour and is best evidenced by over-the-top trims, lavish embroidery, lace and embellished linings on classic Furs – Mink, Chinchilla Sable & Fox offering an unexpected twist to the traditional fur coat, jacket, bolero and stole.

Fur falls into the home in the form of sable throws, fox pillows and even lush raccoon rugs. Such frivolous finds are a definite holiday pleaser for the fashionista who has it all.

When looking to buy fur, first decide which type of fur would best fit your lifestyle. Then check for the following:

• Check to see that the pelts are lustrous, supple and well matched.
• Feel the fur carefully. There should be a dense, soft underfur that should be also soft, never bristly.
• Seams should be sewn tightly.
• Hems should fall straight.

And remember, with today’s casual to luxury dress codes, fur can be worn for all occasions. Whether with jeans or an evening gown, a lightweight fur and/or fur accessories are a three-season fashion item.

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