Industry News

Contact: Alison Landau
Goldstein Communications
(212) 838-0822/ alison@goldsteincom.com

For Immediate Release:

FUR TAKES CENTER STAGE IN MEN’S READY-TO-WEAR FASHIONS

Fur is taking center stage in the men’s ready to wear market. From the uptown lawyers, to the downtown hip hop artists; Wall Street Moguls to NBA hoop-stars, Fur has become the wardrobe staple for today’s fashion savvy man.

For the Fall/Winter 2002/2003 season, men’s ready-to-wear designers explore Fur’s versatility and wearability creating new dimensions in fur that combine a modern mind-set with a bit of vintage soul.

Headlining are fur trims on leather and denim, as well as Shearlings and oversized, urban inspired jackets and coats. Dressier, more conservative full-length mink coats, fur-lined or dress wool and cashmeres are also on an upswing with men opting for sex appeal and the look of success.

Hollywood trendsetters, such as Chris Rock, N-Sync, Sean Puffy Combs and Vin Diesel are relishing in the wild, free attitude of fur and have fans and admirers in an uproar when sporting these hot, luxe, ready-to-wear fashions. As witnessed in his latest motion picture, XXX, Vin dons an edgy, street-wise ? length Shearing with Mongolian Lamb trim throughout the nonstop action blockbuster.

Never before has the fashionable man had such a wide selection of hot, sophisticated Fur fashions.

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